Elkins Enriched, is a small contemporary streetwear brand, which involves the up-cycling of vintage shirts to create new boxy silhouettes. This business has allowed me to develop experience in the entire product lifecycle - from sourcing products to managing shipments. I oversee all pricing, tailor the garments to give them unique flare, and drive marketing efforts to create content. Through my efforts, the business gained 250+ sales in the first six months of production and grew a loyal customer community of 850 Depop followers, many of whom make returning sales. Our TikTok has gained lots of traction with videos grossing views of 22k and 18k views. We have also featured on popular YouTuber WillNE’s second channel, positively reviewing our brand boosting visibility to our 20-25 year old male audience.